The "will-be-able-to" index for media releases - Mobile World Live

The “will-be-able-to” index for media releases

15 SEP 2010

It is amazing how many mobile banking articles announce intentions rather than achievements. I read a lot of articles especially with reference to mobile banking solutions and I am convinced that this a trend that we see more in our industry than anywhere else.Take for example the following recent article on a mobile banking service to be launched in India (read here). Careful scrutiny of the article will show that the word “will” has been used seven times in an article of three hundred and forty words. In other words 2.1% of the words are “will”. I would propose that we define the “will-be-able-to” index as 21 basis points in this case. The higher this index is, the more speculative an article would be on what will happen in the future, rather than what is possible right now. It is my contention that the average index for our industry would be higher than most.I believe that this is because of a combination ofa. projects being extremely difficult to do andb. high excitement about what is possible.This leads to a situation where statements are made about what will be (or better may be) available in future. One should take articles with a low “will-be-able-to” index more seriously.

Read more: http://mbanking.blogspot.com/2010/09/will-be-able-to-index-for-media.html

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