A team of high-profile industry executives today launched SpiderCloud Wireless, a start-up aiming to provide mobile operators with kit that improves indoor coverage for enterprises. Led by management hailing from companies such as Flarion, Cisco, Qualcomm and Juniper, the company claims to have developed in-building equipment that is inexpensive enough for small companies to deploy, and in a matter of days rather than weeks or months. “The E-RAN [Enterprise-Radio Access Network] was developed to solve a major problem for mobile operators; profitable and targeted indoor mobile services for the enterprise,” Ronny Haraldsvik, VP of marketing, told Mobile Business Briefing.

The company has raised more than US$35 million in funding from the likes of Opus Capital, Matrix Partners and Charles River Ventures and says in a statement that “system testing is commencing with European mobile network operators this month with general availability of the technology platform scheduled for 2010.” A Wall Street Journal report provides details on the company’s business model, noting that SpiderCloud will sell the technology to mobile operators and let them offer it in a service bundle to businesses, often in exchange for taking a over a greater share of the enterprise’s mobile accounts.