Sony Mobile has unveiled a new advertising campaign to boost awareness of its Xperia smartphone range following its rebranding from Sony Ericsson. Featuring the slogan ‘Made of Imagination’, the campaign will include a TV commercial created and directed by Hollywood movie-maker Wes Anderson, featuring music from Sigur Ros singer Jonsi. The campaign, which has been devised with McCann Worldgroup, PHD and LBi, will also emphasise Sony Mobile’s connected entertainment approach.