Applications can now be charged on
customers phone bills or SIM card
balance in the UK
Samsung Electronics today announced that Samsung Apps, its mobile and TV application store, is expanding the payment options available to customers when downloading apps.
These simple and secure processes allow the customer to purchase an application in just two clicks. The price can be charged on a phone bill or be deducted from a SIM card balance.
Since it launched in June 2010,
Samsung Apps has offered various
billing options including credit card,
prepaid cards and cyber cash. The
addition of these new methods provides
further convenience and ease of
payment, meaning customers no longer
have to enter sensitive information
such as credit card details.
The new options will be rolled out in a phased approach during 2011. From April 28, phone billing will be expanded to the UK and other countries including the following: Germany, Austria, Denmark, Finland, Norway, Sweden, Ukraine, Vietnam, Thailand, Indonesia and India. Samsung Apps plans to expand the new payment options to more countries later in the year.
To mark the new billing launch, Samsung Apps is launching a promotion called Buy Hot Apps, Get Cool Gadgets! App store customers who make a purchase during the promotion will be automatically entered into a prize draw and selected at random to win prizes. All Samsung Apps customers using Samsung Wave smartphones are eligible to enter. The promotion will run from 17 May to 20 June, with the winners announced on 27 June.
At Samsung Apps were committed to doing all we can to provide our customers with an enhanced user experience said Keith OBrien, head of content, mobile, Samsung UK. The new payment method offers flexibility, choice and ultimately a simpler purchase journey.
Providing over 15,000 applications in 120 countries, Samsung Apps has continued to prove its success by reaching 10 million downloads in its first three months and reaching 100 million downloads in March 2010, just ten months after the store opened.
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