Report: Vodafone UK may replace Yahoo as ad sales partner - Mobile World Live

Report: Vodafone UK may replace Yahoo as ad sales partner

26 OCT 2009

A Washington Post report notes that Yahoo’s mobile ad sales deal with Vodafone UK may not be renewed when the exclusive contract between the two ends next month. The ad sales deal is separate from the widely circulated report earlier this month that Vodafone may be dumping Google in favour of Yahoo as its Europe-wide default search partner. Yesterday, Mobile Business Briefing reported that the operator has made its UK head of mobile advertising redundant.

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