The Wall Street Journal said that Verizon Wireless may launch a service enabling pay-TV subscribers in the US to view content on their mobile devices, if regulators approve a proposed partnership with cable TV companies.
The operator is currently in the process of buying US$3.9 billion worth of spectrum from several cable TV players, a deal which will also see it becoming a strategic partner of the media companies involved. This is currently being probed by regulators, against a backdrop of concern that former rivals are set to become allies.
According to the WSJ, Lowell McAdam, CEO of Verizon Communications, parent of the Wireless business, noted: “we could have something out that would be the beginnings of an integrated offering in time for the [Christmas] holidays.”
It was noted that driven by the availability of high-speed connectivity via LTE networks, and media-friendly devices such as Apple’s iPad, the market for mobile video consumption could be set to boom.
Significantly, McAdam is also reported to be looking at ways to bill content providers for the data their services consume, as a way of reducing the cost for consumers – the WSJ noted that while LTE provides high-speed connectivity, the amount of data consumed watching a two-hour movie could cost US$30.
However, the executive also noted that this is not a necessity, as data prices will fall and consumers will be prepared to pay for premium services.