TelecomsEurope reports that a group of global vendors and Asian operators have joined forces to push cloud computing in the region. Cisco, Nokia Siemens Networks, Verizon and Reach are among 11 companies that have formed the Asia Cloud Computing Association to help cut barriers to adoption and tap into a market estimated to be worth US$1.3 billion (EUR951 million) in 2010. The other partners are Alcatel-Lucent, EMC, Microsoft, NetApp, PLDT, Rackspace and Telenor.