Consumer resistance to in-app mobile ads will be overcome in the next few years and create a market worth over US$860 million in North America alone by 2014
Apple updated the terms and conditions of its developer agreement, which was seen as opening the way for apps created using Flash and Java to make their way to iOS devices.
Apple has announced two changes in the terms and conditions in place for its iOS developer community, which are likely to significantly impact the way in which developers can work with the platform. The moves also go some way to bringing Adobe’s Flash technology into the fold, although not completely.
Google may not allow makers of tablet computers powered by the Android operating system to include Android Market support on all devices, with Hugo Barra, the company’s mobile product management director, arguing that “we have to make sure that every device meets the criteria for a good experience for Android Market.”
Apps platform vendor weComm and Bango, the mobile analytics and payments firm, are to combine their respective services in a bid to make life easier for app developers working across multiple smartphone platforms. The partnership will see Bango’s technology added to weComm’s ‘Wave’ software platform, a development the firms claim will enable users to independently measure mobile applications and collect payment across all platforms.
How much should app developers give away for nothing?
US smartphone users have 27 downloaded apps on their phones on average, according to a survey from market research firm Nielsen.
Google TV is to support the company’s Android Market application store early next year, the company announced this week. Google TV will be switched on in the US in the next few weeks, followed by a worldwide rollout from 2011, and the company wants to integrate its application store into the offering.