Apple is embroiled in further action regarding its US trademark for the term ‘App Store,’ with the company sending independent vendor GetJar a ‘cease-and-desist’ letter.
Revenue generated by so-called ‘Freemium’ gaming apps surpassed that of traditional paid-for (Premium) games on Apple’s App Store last month, according to a new study by apps analytics firm Flurry. The study tracked the top 100 grossing games in January and June of this year on the iOS platform. It found that Freemium apps represented 39 percent of the top gaming revenue generated on the App Store in January, but rose to account for 65 percent by last month.
The mobile industry is far more ready to provide a marketing platform for brands and organisations than the marketing industry is to embrace mobile.
App discovery company Tapjoy announced its US$30 million Series D funding round, stating that it will use the cash to “accelerate its innovative product technology roadmap, expand its direct advertiser relationships, broaden its services, and aggressively pursue new opportunities.”
South Korean operator KT is reportedly set to partner China Mobile in the apps market, with the intention of offering its content via a “shop within a shop” from later this week.
Chinese app store enabler App Store Connect announced a “strategic partnership” with Tencent Mobile Security, which will see it using Tencent’s app security testing and certification service to provide customers with assurance that products “have been thoroughly checked and are safe for download onto their mobile devices.”
CapitalVue said that China Mobile’s app store, Mobile Market, now has more than 70,000 apps available, with its registered developer total having passed two million.