Telecompaper reports that Orange UK has introduced ‘Orange Shots’, a mobile advertising service that enables brands to engage and interact directly with targeted segments of Orange’s customer base. Blyk Media, the former MVNO now focused on mobile advertising services, will power the new service. Launching with full service commercial offers from 1 February, Orange Shots will initially be available to brands who want to interact with an audience of 100,000 customers from part of Orange’s Pay As You Go Monkey customer base.