Operators heeding the call from new wave of utility players – Mobile World Live

Operators heeding the call from new wave of utility players

05 NOV 2014

LIVE FROM GSMA MOBILE 360 AFRICA: Jacob Winiecki, an energy sector specialist with CGAP Digital Finance, the international partnership that promotes financial inclusion, said he knows of at least 100 enterprises using digital payments, including mobile money, to collect payments for basic services such as energy, water, health, agriculture and education.

In his own area, Winiecki (pictured) said there are “at least” 30 companies offering some form of pay-as-you-go solar product that includes digital payments.

However, despite their relative popularity, there is still a need to better spread the word among mobile operators about such schemes, he said.

The demographic chased by such companies are poorer users who are either off-grid in rural areas or receiving an unreliable service in urban areas.

Such schemes are particularly popular in East Africa, partly because energy services are under penetrated, but also due to the relative popularity of mobile money in the region, he said (M-Pesa in Kenya is the most obvious example but Tanzania too has a vibrant mobile money sector).

Mobile money is the mechanism that enables start-up energy players to collect payment from users outside the conventional banking system.

Winiecki characterised such a set-up as “digital-finance-plus”.

Looking forward, Winiecki highlighted what the innovative energy sector needs to grow. Greater access to risk capital, as well as more equity investment in digital finance enterprises, were two suggestions.

But that’s not all, he said: “There seems to be a need to build more awareness of digital-finance-plus opportunities among mobile operators. We see for example some of the pay-as-you-go solar providers becoming major drivers of mobile wallet usage in multiple markets and we expect to see this growing quickly as these providers scale and expand into other markets.”

Later in a Q&A, Helena Smertnik, a market intelligence analyst with GSMA Mobile for Development, said operators have a chance to move beyond merely providing access with such services. If so, they have a chance to improve customer loyalty and reduce customer churn, she added.

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Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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