Nokias European Lumia plans revealed - Mobile World Live

Nokias European Lumia plans revealed

28 SEP 2012

Nokia unveiled the European rollout plans for its latest Windows Phone 8-powered Lumia smartphones, reports the Wall Street Journal. The Lumia 920 and 820 will go on sale in Germany and Italy in mid-November followed by Sweden, Denmark and Russia in the final three months of the year.

Operators in Australia were the first to announce they will sell the new Lumia devices on Thursday, and Everything Everywhere has also said it will offer the pair in the UK. Nokia did not reveal its plans for launches in the US market.

The Lumia 920 will cost EUR599 in Italy with the Lumia 820 coming in at EUR499. In Germany, the former will set consumers back EUR649. In terms of distribution, Nokia plans to work with a wide range of operators — it had been suggested it would look to create close partnerships with a smaller group.
Ovum analyst Nick Dillon said the devices seem expensive considering the unfamiliarity many consumers will have with the Windows Phone platform. They are only priced slightly below Apple's iPhone 5 and similar to or slightly above Samsung’s Galaxy S3. According to Reuters, the Lumia 920 is priced 25 percent higher than the S3 in Sweden.

The news about the availability of the Lumia devices comes the same day as the iPhone 5 becomes is launched in 22 additional markets. Around five million iPhones were shipped during the first weekend of sales.


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