LIVE FROM NOKIA WORLD 2011: Nokia today unveiled its first Windows Phone devices – the Lumia 800 and 710 – along with a range of feature-phones aimed at developing markets. The two Windows Phone devices run on the latest 7.5 version of the Microsoft OS (also known as Mango) and are the first products resulting from the tie-up with Microsoft announced in February, which saw Nokia begin its transition from Symbian to Windows Phone.

The high-end Lumia 800 (pictured) has a 3.7-inch screen and is powered by a 1.4Ghz processor with hardware acceleration and a graphics processor. It also has HD video capability, 16GB of internal memory and access to 25GB of online storage via Microsoft’s SkyDrive. The Lumia 710 is a slightly more basic version but still features a 1.4Ghz processor.

Both Lumia devices will be available from 14 November in selected markets with the Lumia 800 priced at EUR420 and the 710 at EUR270.

“We believe [the Lumia range] is the first ever instantiation of the Windows Phone platform that properly embodies, complements and amplifies the design sensibilities of Windows Phone. Or simply stated, Lumia is the first real Windows Phone,” declared Nokia CEO Stephen Elop. “We are signalling our intent to be today’s leader in smartphone design and craftsmanship. Lumia is light – it is a new dawn for Nokia.”

The Lumia phones also feature the Nokia Drive turn-by-turn personal navigation app and Nokia Music, which includes Mix Radio – allowing users to listen to selections of songs from different categories via streaming or offline.

Nokia World also saw the announcement of a new range of Series 40 mid-tier phones called ‘Asha,’ aimed at younger consumers in developing markets. The Asha devices will be priced between EUR60 and EUR115 with the 200, 300 and 303 models available by the end of the year and the 201 following in 2012.

Elop also outlined progress on the new strategy direction announced earlier the year, including the move to Windows Phone but also a drive to connect the next billion people to the Internet (the thinking behind the Asha devices) and to focus on key Nokia differentiators.

“Since [February] we’ve gone through a significant transition and we’re playing to win,” said Elop. “No holding back, no hesitation, no second guessing. We’ve had some difficult moments and some tough decisions to make but in the last few months we’ve started to deliver some early results.”

Elop said the launch since February of five dual SIM devices, seven NFC devices and the Symbian Anna and Belle updates all point to Nokia addressing the strategy areas.

“While we are still in the early days of our transition, we are pleased with the progress we are making every day. But there is a lot more that we need to do,” Elop said.