Nokia targets 300M services subs by 2011 - Mobile World Live

Nokia targets 300M services subs by 2011

21 OCT 2009

Nokia used its second-quarter results announcement yesterday to talk up its Internet services strategy once again, unveiling a target to have 300 million users of its mobile services by the end of 2011. “We are confident we are going to be a winner in the solutions space,” CEO Olli-Pekka Kallasvuo said, according to the Financial Times. The report notes that Nokia’s statement of intent is partly a response to scepticism by some industry analysts about whether the company can move beyond its position as the world’s largest mobile phone maker to also become a successful services company.

Nokia has put a huge focus on its strategy of combining “services with high-quality devices” as it faces competition from traditional device manufacturers as well as new competition from the PC and Internet industries. Deals with the likes of Loudeye, Twango, Enpocket and Plazes, as well as the US$8.1 billion it spent on digital mapping company Navteq in 2007, have seen its Internet services strategy focus on such key areas as music, games, messaging and location-based services. It is now heavily pushing its new Ovi Store as well as Comes With Music, although both suffered from negative publicity at launch.

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