Nokia, Google taking different approaches to tablet market - Mobile World Live

Nokia, Google taking different approaches to tablet market

20 DEC 2011

It was reported that Stephen Elop, CEO of handset giant Nokia, had said that the company has no immediate plans to offer a tablet device, following previous speculation that the company was planning devices powered by Microsoft’s Windows 8 platform. According to Dow Jones Newswires, the executive said that the Finnish vendor is “studying the markets carefully,” and “perhaps we will come [to market] one day.”

The news comes shortly after it was reported that Google’s executive chairman Eric Schmidt had said that “in the next six months we plan to market a tablet of the highest quality.” This was seen as an indication that the company is set to launch a flagship tablet using the Android platform – similar to its efforts with its Nexus-branded smartphones.

So far, a number of vendors including Samsung and Motorola have launched Android-powered tablets, but these have not come close to usurping market leader Apple’s iPad range. The launch of Amazon’s Kindle Fire, which runs a modified version, as well as the launch of a new version of Android (Ice Cream Sandwich) which unifies smartphones and tablets, may see the platform proving more of a challenge in 2012.

Microsoft has also been notably absent from the early stages of the tablet market, due to its lack of a platform targeting the resource-constrained devices. Windows 8 is designed to address this, and the company has been working to build a developer ecosystem to support the OS.

Last week, research firm IDC said that global tablet shipments had failed to meet its 3rd quarter forecasts – with Android losing some of its market share during the period.


Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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