Over 40% of US mobile users own a Smartphone, according to Nielsen in June 2011. Of those users, retail and shopping rank highest in terms of engaged activities. In fact, 82% of US Smartphone users used their device in a store. The top 3 types of websites visited by mobile users include: search engines, social networking sites, and retail sites.
Many retailers are confounded by the increased complexity of the mobile technology landscape, which includes decisions around types of mobile shopping solutions, infrastructure options and strategic models. At the same time, consumer appetite for mobile shopping options is growing rapidly. To help retailers avoid paralysis, Push Science, together with the National Retail Federation (NRF) and Association of Retail Technology Standards (ARTS), put together the following document – 9 Keys to Mobile Retail Success.
This document will guide you to mobile success, identifying nine key practices that retailers can implement quickly to start their transition into mobile commerce (mcommerce, m-commerce, social commerce, mobile marketing).
The topics covered include: Push Notifications, Mobile Commerce, Social Commerce, Facebook, Mobile Platforms, Mobile Influence, and more.