Omantel Mobile, Oman’s mobile operator, has launched a mobile health service in collaboration with the sultanate’s Ministry of Health which will offer SMS and MMS-based health advice to subscribers. The launch fits into a wider health campaign launched by the ministry under the title “Let’s Rise”.

Subscribers to Omantel's service will receive advice across a range of subjects including diet, obesity and diabetes. Some advice is gender specific and there is also a children’s health package. The service is the first of its kind in the sultanate. The focus of Let’s Rise is particularly on non-communicable diseases such as diabetes and aims to educate subscribers to adopt healthier lifestyles. Users pay for the various Your Health channels through a monthly SMS or MMS subscription.