The market for NFC (Near Field Communication) mobile payments in the U.S. is in the nascent stage with an adoption rate of only 1.7%; this represents a huge opportunity for early movers offering the same. Adopting NFC mobile payment will open new revenue channels for banks as well as mobile operators as more than 94% of the U.S. population owns a mobile phone, and 60% of these have a card slot in their mobile phone.With the help of NFC technology, banks will be able to tap micro transactions made by cash, representing around 20% of the total transactions in the U.S. This will also help banks to capture the growing GEN Y population as well as the huge underbanked and unbanked population.In 2009, the value of mobile payment transactions in the U.S. was $5.2 billion, constituting 6% of the global value of mobile payment transactions; this is expected to reach $56.7 in 2015, growing at a CAGRof 49.19%. The share of U.S. in 2015 will reach approximately 10.6% of the global mobile payment transaction.Topics covered in the report include… Market Structure Segmentation Of U.S. Payments Market By Type And Size Opportunity For Nfc Based Payments – Huge Cash Transactions Mobile Payments – Market Estimate Winning Imperatives For Deploying Nfc Mobile Payments Value Proposition Of Nfc Mobile Payments Nfc Is The Future Of Mobile Payments Future Outlook Of Mobile Payments Market Case Studies Vendor Analysis  

Read more: http://mobile-financial.com/node/12200