Mobile Money Platforms show signs of delivering innovation - Mobile World Live

Mobile Money Platforms show signs of delivering innovation

02 SEP 2010

A new service called Ushindi Mobile is due to be launched in Kenya by entrepreneur Dr Lucas Njenga. The idea behind the service is to build on the mobile money platforms provided in Kenya to enable mobile payments.

Without going into detail on the business model I wanted to draw attention to the much talked about strategic benefits of mobile money solutions. Whether Ushindi delivers what is needed in the market or it is another venture that does, what is clear is that by deploying mobile money services to consumers in these markets operators are enabling further services.

These services will help drive further revenue for the operator but more importantly will enable bottom of the pyramid consumers and start them on the journey to financial inclusion.


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