The AudienceScapes project, launched by InterMedia with seed funding from the Bill & Melinda Gates Foundation, conducted national surveys in Kenya in mid-2009 and Tanzania in mid-2010 which included questions about use and knowledge of mobile money. Researchers have highlighted the significant differences between Kenya and Tanzania in geography, population density, economic development and access to financial services, which put Tanzanian m-money service providers at a relative disadvantage. Indeed, at the two-year point, the surveys showed that only 11.5 percent of Tanzanian adults had used an m-money service, versus 56 percent of Kenyans.

Read more: http://mmublog.org/africa-east/mobile-money-in-tanzania-is-it-reaching-the-bop/