A voice-based service that offers health information to pregnant women and new mothers in Bangladesh hit 100,000 subscribers in July.
The service, which is called Aponjon (meaning “trusted one) was launched earlier this year by public-private partnership Mobile Alliance for Maternal Action (MAMA)
The aim of Aponjon is to dispel commonly held misconceptions about child birth, while informing mothers of genuine health dangers and warning signs. The service also offers guidance to local healthcare services and explains the benefits of family planning.
The voice-based service is designed for an audience with a low level of literacy.
MAMA was launched in 2011 as a partnership between USAID, Johnson & Johson, the United Nations Foundation, mHealth Alliance and BabyCenter. Aponjon is also supported by the Bangladeshi government.
The service is accessible for users of five of the country’s mobile operators: Airtel, Bangalink, Citycell, Grameenphone and Robi.