Mobile Health in the Pharmaceutical Industry - Mobile World Live

Mobile Health in the Pharmaceutical Industry

21 APR 2011

The structure of how healthcare is delivered varies greatly between countries, depending on the financing arrangements and national primary healthcare concerns. However, the basic components and stakeholders are broadly similar, as are global concerns of containing spiralling healthcare costs and improving and optimising access to care and services. This overview examines the extent to which mobile applications can support the pharmaceutical sector. It examines why these applications have largely not been driven by the mobile industry, and identifies the potential role for MNOs to take on a larger portion of this sector.

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