Online health platform Patient Fusion hopes its new mobile medical appointment booking service will trade on the introduction next year of healthcare reform in the US.

The firm hopes its free, mobile web-based feature will attract some of the estimated 14 million newly-insured Americans when they are looking for doctors at the beginning of 2014.

Patient Fusion argues the influx of patients could create competition among patients looking for primary care providers which, it says, are already in short supply.

The online platform says it has nearly 30,000 doctor profiles and over 1.8 million verified patient reviews. It claims to be the leading doctor appointment booking site in the US.

“Obamacare requires innovative technology if it is going to succeed. Fourteen million patients will soon be asking themselves where they can go to get quality care with their new insurance,” said Ryan Howard (pictured), Patient Fusion’s CEO.