Marketing Branchless Banking - Mobile World Live

Marketing Branchless Banking

12 MAY 2011

Many branchless banking implementations have struggled with low customer uptake and high levels of inactivity. Inadequate investment in marketing, especially advertising, has come under the spotlight as a key culprit. However, several high-profile deployments that made huge initial investments in marketing have re-tooled their strategy after disappointing results. Marketing a new product like mobile money […]

Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/rz9WMjcoiD8/

Author

Mobile World Live

Mobile World Live is the online service dedicated to providing the mobile industry with daily news coverage & analysis of the biggest global market developments.

Read more

Related

Tags