For a mobile money service to scale and achieve profitability, its critical to have well designed customer tariff and agent commission models. This is a topic weve written about extensively already: Neil Davidson and I shared some insights on how MNOs can best incentivise agents in the How to Incentivise a Network of Mobile Money Agents section of our recent agent network handbook; in August I wrote a blog post detailing four common pitfalls that MNOs should avoid when designing their agent commission models; and any reader whos used the GSMA Financial Model will know that pricing and commissions are one of the most sensitive variables at play.
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