Fon selects mopay for m-payment - Mobile World Live

Fon selects mopay for m-payment

22 MAR 2011

mopay, a global provider of payment
solutions for online merchants, today
announced worldwide cooperation with
Fon, the world’s largest WiFi network.

By enabling mopay mobile payments, Fon makes it easy for smartphone or tablet users who have limited or no internet access to quickly purchase an access pass to its WiFi network. These users can now connect at over three million Fon hotspots by providing their mobile phone number.

Fon is the largest WiFi community in the world, with over three million WiFi hotspots and over six million users. The idea behind Fon is to share a small part of the user’s home internet access with fellow Fon members, and in return get free access to other members’ WiFi when on the road.

Non-members can also use Fon hotspots, but have to purchase passes to gain access. In addition to offering standard payment methods such as credit card and PayPal, Fon chose mopay to include a mobile payment option.

Alex Puregger, COO, VP of business development of Fon said: “Today, people want to watch videos and play games on their smartphones and tablets. WiFi offers the best user experience for that. At Fon, we give people more opportunities to connect to WiFi, and getting them connected seamlessly is key. While Fon access is free for sharing members, non-sharing members buy WiFi passes to connect. mopay helps us make that payment process quick and easy. Already, nearly half of the people who buy access to Fon do so via mopay. We’re happy to partner with mopay to improve the user experience.”

Kolja Reiss, managing director of mopay, said: “Although well established in online gaming, mobile payments are still a rather new payment method to most industries. mopay is a major driver in tapping into novel areas of operation. Our partnership with Fon shows that, once you start to think outside the box, there are uncountable scenarios where mobile payments significantly improve the shopping experience.”

With mopay, smartphone and tablet users near Fon hotspots can buy a Fon Pass simply by providing a mobile phone number at login. The charge is billed directly to the respective phone account, so no registration is required. Customers can choose between a 25 minute pass and a one-hour pass. Pricing begins at $1.50.


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