Everything Everywhere, the joint venture of Orange and T-Mobile in the UK, announced lukewarm results for the period to 31 December 2010, with Tom Alexander (pictured), the company’s CEO, stating that it has been a “year of achievement” for the company. It has continued its integration work, completing a company-wide restructuring and “maintaining a good commercial momentum throughout.” It has also aligned its strategies for its T-Mobile and Orange brands, having previously been focused on costs and profitability at the former, and customer growth for the latter. During the nine months, the company added 168,000 customers, down from the 1.3 million it added in the 2009 period, as growth in the contract customer base was largely offset by prepaid shrinkage. This has meant that more of the customer base now consists of lucrative long-term subscribers, however, representing 44 percent of the total compared to 40 percent previously.

For the nine months, Everything Everywhere reported EBITDA of £837 million, down 22 percent from £1.07 billion in the 2009 period, on revenue of £5.3 billion, down 2 percent from £5.41 billion. Mobile service revenue was £4.75 billion, down 1.4 percent from £4.82 billion. The company said that it would have seen revenue growth of 1.5 percent were it not for the impact of regulatory changes, while its EBITDA was affected by both the regulatory changes and a renewed investment in contract customer growth across both brands. It also paid a £646 million dividend to Deutsche Telekom and France Telecom, its shareholders. During the period, Everything Everywhere launched its “first major consumer proposition,” with the introduction of national 2G roaming across both brands’ networks – 3G roaming is set to follow later this year. Earlier this month, it announced plans to launch its first own-brand stores, having previously maintained its focus on the separate retail properties of Orange and T-Mobile.