Commoditization is a real threat to the mobile network operators. If the mobile network operators simply provide bandwidth instead of services their profit outlook is bleak. Slashdot, one of the leading online technical communities, had a recent post regarding the possibility that Google and others will turn the mobile network operators (MNOs) into cheap data providers by driving the MNOs to commoditization: “Becoming a pure bandwidth provider is every cellco’s nightmare”ref.

The Boston Globe echoed this sentiment: “In Google’s ideal world… the phone companies would become mere data pipelines, and power and profits would shift to makers of phone software and services, like Google”. ref In such a world, the mobile network operators are doomed to endless price wars. Perhaps these price wars have already begun.

If the mobile network operators can control the m-Wallet, they can prevent commoditization.

An easy to use m-Wallet where credentials can be securely provisioned and transactions occur smoothly will be the cornerstone of NFC technologies on mobile devices and provide the interface for identity, marketing and financial services. Every aspect of digital life that depends on identity and transactions will flow through the digital wallet.

The m-Wallet on NFC enabled cell phones will be one of the most valuable assets in the digital age. The m-Wallet and supporting infrastructure will be based on industry standards that will enable the mobile network operators to meter services that flow through their networks and participate in new marketing/advertising models.

This metering process will prevent others from disenfranchising the MNOs and will enable the MNOs to participate in a wide array of m-Commerce activities.

One of the key features of the digital wallet will be the enablement of new marketing/advertising models that that are light years beyond the simple advertising managers currently available. Extreme target marketing and detailed information tailored to specific users will be become a reality.

The Trust Nexus provides the missing puzzle piece that will enable the mobile network operators to establish a standard m-Wallet and catalyze m-Commerce: a reliable identity infrastructure.

The basic question is, how can trust be established in the digital age? If you and I have never met and I come to your website or place of business, how can you be confident that I am who I say that I am? The Trust Nexus answers this basic question regarding the establishment of trust.

Imagine a world where the MNOs control secure identity and can meter all types of services that flow through their networks. It is a world in which the MNOs play a dominant role in world commerce.

Please see our website for more details.

We apologize for the shameless plug; however, we have a solution that will provide great benefits to the MNOs.