New Delhi, October 20, 2010: Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it has partnered with Banglalink, the second largest cellular service provider in Bangladesh, to deliver mWallet services. Comviva is providing its award winning mobiquity mobile commerce platform to enable Banglalink to offer integrated financial payment service which allows subscribers to conduct a variety of transactions over the mobile. This includes international and domestic remittance, utility payments, and mobile ticketing services.
Comvivas mobiquity platform leverages the mobile channel to create a flexible, far-reaching financial services delivery network, cost effectively. It embraces the mobile phone as a convenient, cash-free and card-free payment and transaction medium, enabling storage and transfer of money to and from a secure, stored wallet account, resident on the phone or the server. With mobiquity, mobile users can quickly, easily and securely access a range of financial payment services,
Announcing the partnership, Manoranjan Mohapatra, CEO, Comviva, commented, We are committed to bringing innovative value added services that enrich the lives of people across emerging markets worldwide. The provision of mobile financial services is a key focus area for us and our award winning mobiquity solution is now serving previously unbanked customers across the globe. We are particularly excited by our partnership with Banglalink, as we see significant opportunity to improve the livelihoods of financially underserved segments in Bangladesh with easy-to-use and affordable financial payment services.
Speaking on the occasion, Mr. Shihab Ahmad, Marketing Director, Banglalink commented, Banglalink is committed to leveraging technology to meet the evolving needs of our customers. Our tie-up with Comviva to serve the unbanked population of Bangladesh is a prime example of this. With mobiquity, we are able to provide a cost-effective banking solution to previously unbanked low-income earners. We are committed to our vision of improving peoples lives by delivering mobile-based services, particularly creating access to financial services for the masses.
The service will work under a ‘bank-led’ model and the banks will offer mobile wallet accounts to the remittance receivers through the Banglalink network. This is for the first time in the whole of South Asia, international remittance service through mobile phone is launched. Already the mobile remittance service is available at almost 1,000 Banglalink outlets throughout Bangladesh. There is plan to increase the reach even further.