'This working paper, Communication for Social Change: An Integrated Model for Measuring the Process and Its Outcomes, takes a big step forward in refining the practice of communication for social change. It is part of a larger strategy to spread communication for social-change thinking and ways of working broadly: to poor communities that have never thought about communication as a tool they can control for improving their lives; within aid and donor organizations that are more comfortable being in control than in sharing control; or within academic institutions that are preparing the next generation of professional communicators.'

Source: Figueroa, M. E., et al., 2002. Johns Hopkins University's Center for Communication Programs for the Rockefeller Foundation