South Africa number three operator Cell C has appointed former Vodacom chief Alan Knott Craig as its new CEO. Knott Craig will take up his new role on 1 April 2012. Non-executive chairman Simon Duffy, who has been interim CEO for the past six months, said Knott-Craig brings "considerable knowledge and expertise" to the role which the company’s directors expect him to use "to drive and implement the company’s strategy in the next phase of its development."