Blyk on Aircel bags 1.65M users in first year – Mobile World Live

Blyk on Aircel bags 1.65M users in first year

13 DEC 2011

Mobile advertising company Blyk has announced it has secured 1.65 million users in the first year of its partnership with Indian operator Aircel – ‘Blyk on Aircel’ – and is attracting 3,000-4,000 new members every day. The service provides updates, promotions, trivia and polls that members have indicated are relevant to them. Blyk claims to have a 25 percent response rate for its advertising compared to an average of 3-4 percent.

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Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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