App Planet – Centre of the App Universe

App Planet is an ‘event within an event’ at Mobile World Congress 2010 presenting a unique opportunity to explore the many dimensions of the dynamic and critically important mobile applications market. By pulling all the key players together in one place at one time, we will make App Planet the new Centre of the Apps Universe for the four days of Mobile World Congress.

Whether you are looking for technical knowledge or simply the best app-related networking available, App Planet is open to all and has something for every type of attendee:

  • Application developers interested in staying current on the latest developments from the largest platforms
  • Content providers seeking new, directed networking opportunities
  • Operators who want to find that next cutting edge app that will help attract and retain customers
  • Device makers and platform owners trying to recruit the best app developers
  • Any Congress attendee who understands the growing importance of apps to our industry

 

App Planet will feature:

App-Focused Exhibition

Located in Hall 7, App Planet is open to all pass holders each day of the Congress. With more than 50 app-specific exhibitors in one place, App Planet will provide an abundance of opportunities for developers and mobile professionals from operators, value-added service providers, and equipment and device manufacturers from around the world to connect and network.

 

App Developer Conferences (ADC)

App Developer Conferences will be a central focus of App Planet and will be conducted by our partners – Google, Motorola, RIM, Sony Ericsson, Vodafone and Wireless Industry Partnership. Each ADC is open by invitation only and will focus on topics important to the mobile app community. For detailed information visit: www.mobileworldcongress.com/appplanet.

 

 

Monday, 15 February

Vodafone 360 Developer Conference

Vodafone kicks off its 360 Developer Conference at App Planet with a set of keynote presentations where you have the chance to learn all about channels to market, opportunity, community and technology. Interactive breakout sessions allow you to hear from and discuss key topics with a wide range of industry experts. Join us and learn how to start building Mobile Widgets for Vodafone 360. Visit: http://jil.vodafone.com/app_planet.

 

Monday, 15 February

Fast Track to Android with Motorola

MOTODEV, Motorola’s developer network, will host a Developer Day at Mobile World Congress. In this half-day event, MOTODEV will give developers an opportunity to spend the day getting tools, guidance, go-to-market knowledge and community support they need to create a whole new generation of phenomenal user experiences on Motorola’s Android-based devices. Developers will get access to the latest Android devices from Motorola, meet with MOTODEV experts and learn how to capitalise on the worldwide mobile market opportunity. Motorola is also a sponsor of the IMGA awards at App Planet. Visit: http://developer.motorola.com/eventstraining/?utm_source=mwcsite&utm_medium=partnerweb&utm_campaign=mwc10

 

Tuesday, 16 February

BlackBerry Developer Day

BlackBerry Developer Day is a unique opportunity to meet experts, learn more about the key issues in app development, and network with other mobile app developers and marketers. Whether your focus is mastering advanced technical processes or making your app a commercial success, the agenda has been designed to maximise the value of the time you spend with us. Visit: http://uk.blackberry.com/campaign/appplanet/.

 

Wednesday, 17 February

Android Developer Lab

Google will host an Android Developer Lab at Mobile World Congress on Wednesday – 17 Feb at the inaugural App Planet. The session is targeted towards current Android developers as well as those who are interested in learning more about the platform. Participants will have the opportunity to attend a technical session, talk to the Android developer relations team, and meet other members of the growing Android developer community. Visit: http://developer.android.com/mwc2010

 

Wednesday, 17 February

Sony Ericsson Creation Day

Join us for a day of content co-creation and experiences where we attempt to unmask the POWER of CO-CREATION and what we believe will be the key to delivering personalized experience to Sony Ericsson mobile users in the future. Together with a team of content creators, artists, application developers, local creatives and colleagues from the mobile industry, the team from Sony Ericsson invites you to explore what it could look

like when we start tapping into UGC and apply learnings from the internet UGC movement… and how consumer generated content is created. shared. explored. For more information please contact:  [email protected].

 

Thursday, 18 February

WIPJam

WIP’s popular Day for Developers brings together the best mobile developers and key leaders of the mobile ecosystem. WIP Jam sessions are a unique format for mobile and wireless developers, where they blend ‘unpanels’, with intimate discussion groups led by industry leaders and developers alike. Meet with the leading carriers, platform vendors, tool companies and rock’n developers. Most importantly this event is driven by developers so it all depends on YOU. Visit: http://wipjam.com/wipjam-mwc.

 

App Lounge

The App Lounge is a networking area within App Planet that provides a retreat for attendees and developers to relax, meet with fellow attendees, and catch up on the day’s news via our media partner and sponsor publications. In addition, attendees can enjoy complimentary beer Monday to Wednesday between 18:00 and 19:00 at the Damm Bar located directly opposite the App Lounge. 

 

App Garage

The App Garage is the central point at Mobile World Congress for the GSMA’s app-related programmes and initiatives. App Garage is a great place for operators, client and network application developers to mingle with their industry peers to explore new business and new service opportunities.

 

Featured initiatives include:

 

  • OneAPI – Open Network Enabler APIs enable mobile operators to unlock the value of their network capabilities and attract developers. Explore the benefits of adding lightweight, Web-friendly APIs of key network apps such as charging, location and messaging to their toolkits.
  • RCS DevChallenge – Here we’ll showcase the winners and a selection of entries from the GSMA’s recent developer contest for the ‘Best RCS Client’ and the ‘Best RCS Innovation’. Meet the winners and see their latest creative ideas showcasing RCS in action.
  • RCS Project – Rich Communication Suite is a new and innovative service package that fits the lifestyle communication needs of ‘always-on’ users and is the starting point for their social interaction and will make multimedia social networking simpler.
  • PathFinder – Based on GSMA Carrier ENUM, PathFinder facilitates IP interoperability by translating telephone numbers into IP-based addresses. The PathFinder service makes it easier for consumers to access rich, convergent, IP-based services via their existing phone number.

 

Stop by each day for demonstrations and 30-minute master classes of the programmes featured in App Garage. Visit the App Garage to talk to the experts, discover apps in action and make business connections.

 

Mobile Innovation

Meet with the 10 Global Finalists of the Mobile Innovation Grand Prix, in addition to other members of the Mobile Innovation Exchange community – www.mobileinnovation.org – where they showcase the latest products, services and technologies in this pavilion that boasts the future of mobile.

 

 

International Mobile Gaming Award

Monday, 15 February

17:00 – 19:00

App Planet, Auditorium 2

Created in 2004, this annual competition has become the mobile entertainment industry’s leading showcase for groundbreaking innovations, exceptional quality and new trends in mobile entertainment, whether made for iPhone, Flash, Symbian, Android, Microsoft, Java, Linux, BREW, or any other platform. More than 150 studios have entered their best game in the competition sponsored by Euroméditerranée, ARM, Texas Instruments, NAVTEQ and GetJar and endorsed by the GSMA. Categories include Excellence in Design, Best Real World Game and Best Casual Game Award, as well as a People’s Choice Award and Operators’ Choice Award. The IMGA Awards are sponsored by Motorola.