Intel head takes hands-on role

Intel head takes hands-on role

22 MAY 2013

Brian Krzanich, recently installed CEO of Intel, is taking a hands-on role as the company looks to improve its position in markets including mobile, taking direct responsibility for the businesses which currently make up the silicon vendor’s Architecture Group.

According to Reuters, this will see Intel’s mobile communications group, as well as its PC and data centre units, reporting directly to the CEO.

Bloomberg reported that an Intel spokesman said that the changes “are designed to clarify management roles and accelerate Intel’s market performance”.

Speaking at the company’s annual shareholder meeting earlier this month, Krzanich acknowledged that it was “slow to tablets and some of the mobile computing”.

Hermann Eul will continue as head of Intel’s Mobile and Communications group, while Mike Bell, who had shared the role, will take on a new role with responsibility for “new devices”.

Bell’s unit will be “responsible for rapidly turning brilliant technical and business model innovations into products that shape and lead markets”, according to a widely-reported Intel memo.

While Intel has certainly lost out to rivals such as Qualcomm, Nvidia and Samsung in the mobile computing market, it is seeing some traction, with smartphones powered by its latest chips announced in the last week by Lenovo and ZTE.

The company has also spent cash to improve its mobile proposition, including the $1 billion-plus deal to buy the mobile radio modem business of Infineon.

David Perlmutter, general manager of the Intel Architecture Group, is leading the “management transition effort” which will see his businesses reporting to Krzanich. What comes next for the executive has not been confirmed.

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