Nubia set for flagship rollout – Mobile World Live

Nubia set for flagship rollout

01 SEP 2016

LIVE FROM IFA 2016, BERLIN: Nubia announced international rollout plans for its flagship Z11 smartphone, which in its standard form comes with a not inconsequential €499 price tag.

The device, from ZTE’s boutique smartphone brand, has a high-end specification to justify the tag, although it is more pricey than the recently announced Honor 8 – the latest high-end device from the Huawei subsidiary.

Earlier this year, Nubia said it is looking to boost its position in higher-tier smartphones in lucrative markets.

Z11, which has already been seen in the China market, has a bezel-less design and enables users to take “DSLR-grade” images.

The main camera is a 16MP Sony unit, which is paired with an 8MP front shooter. It features optical image stabiliser, handheld image stabilisation, and electronic image stabiliser to make it “perfect for taking photographs with long exposures without the use of a tripod,” the vendor said.

It has a 5.5-inch full HD screen with “unrivalled 81 per cent body to screen ratio”, trumping other devices of this size. It includes a rear-mounted fingerprint scanner.

Z11 is powered by a Qualcomm Snapdragon 820 processor. Two versions will be available: standard (silver, grey) with 4GB of RAM and 64GB of storage for €499, or “black gold”, with 6GB of RAM and 64GB of storage at €599.

All versions will be available in Czech Republic, Germany, Italy, Portugal, Spain, Russia, UK,

India, Thailand, Vietnam, Indonesia US, Argentina and Mexico will be added imminently.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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