Interview: P&G Europe - Mobile World Live

Interview: P&G Europe

03 DEC 2017

Gary Coombe, CEO, P&G Europe, offers an insight into the impact mobile technology has had on the way P&G does business. He comments on some of the innovative ways P&G has used mobile technology to improve interaction with consumers and discusses how mobile is an important channel for the company in terms of marketing. Finally there’s a look at P&G Europe’s relationship with Huawei and how Coombe sees future innovation such as AI bringing new experiences and personalisation to people’s lives.