HTC set for wearable, flagship smartphone launches at MWC - Mobile World Live

HTC set for wearable, flagship smartphone launches at MWC

20 JAN 2015

HTC may announce its long-anticipated move into the wearables space at Mobile World Congress early in March, with the company also expected to unveil its new flagship smartphone at the same time.

According to Bloomberg, HTC is planning to launch its long-anticipated smartwatch at the show, joining an already crowded market. The company has previously not launched a device due to the need to differentiate from rivals, earlier reports said.

It is believed the device set for launch now will build on HTC’s partnership with sportswear brand Under Armour, which was announced at CES2015 last month. A device integrating with the UA Record fitness monitoring platform was promised “at a later date”.

Also taking its bow will be HTC’s One (M9) smartphone, successor to One (M8), which was unveiled in March last year.

Mooted specifications include a 5.2-inch 2K display (2560×1440 pixels), powered by a Qualcomm Snapdragon 810 processor with 3GB of RAM.

It has also been suggested that this device will see the end of HTC’s not universally popular “Ultrapixel” camera on the rear of the device, with it instead featuring a more mainstream 20.7MP Sony sensor.

However, HTC has not abandoned the Ultrapixel concept completely, with this instead being used in the front-facing camera.

HTC has recently been among the vendors opting not to launch flagship devices at Mobile World Congress, instead holding stand-alone events to unveil its products.

But with Samsung moving back to MWC for the unveiling of its Galaxy S5 last year, and reports that Huawei is also set to unveil a high-end smartphone in Barcelona, the balance appears to be shifting back in favour of a launch at the event.

And it was also mooted that HTC may unveil a premium tablet device, having decided not to compete in the lower-cost sector.

While HTC has offered tablets in the past, it has not seen much in the way of success. Last year, the company was picked to manufacture Google’s Nexus 9 device, supporting the introduction of the Android Lollipop platform.


Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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