HTC Q2 fails to impress

HTC Q2 fails to impress

05 JUL 2013
HTC One

HTC published second-quarter results which indicate that the launch of the company’s One flagship has not reinvigorated the troubled smartphone maker.

According to unaudited results reported today, the company saw a net profit of TWD1.25 billion ($41.6 million) during the period, down 83 per cent from TWD7.4 billion in the same period last year.

Total revenue was TWD70.7 billion, down 22 per cent from TWD91.04 billion.

Perhaps most concerning, the company shows no sign the momentum around One is building. June 2013 revenue of TWD22.08 billion was down 23.9 per cent from May 2013, following three months of month-on-month growth.

With HTC having made no secret of the importance of One to its recovery, the big question now is what the vendor has in the pipeline for the rest of the year.

The company is expected to launch a smaller One sibling, akin to Samsung’s Galaxy Mini, as well as a phablet – although the latter device category is increasingly saturated, and it is not clear how HTC will differentiate.

In recent months, it has been reported that HTC has parted ways with a number of executives, including the chief operating officer who oversaw the troubled initial rollout of One.

HTC was also the hardware manufacturer behind the First smartphone, the headline feature of which is Facebook’s Home user interface – a device which saw international launches shelved due to lacklustre demand.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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