How operator-sponsored RCS can win consumer hearts and brand budgets - Mobile World Live

How operator-sponsored RCS can win consumer hearts and brand budgets

Momentum and excitement around RCS is growing as major operators around the world announce new RCS initiatives. One such announcement came in late 2019 when AT&T, Sprint, T-Mobile and Verizon unveiled their Cross Carrier Messaging Initiative (CCMI) to deliver next-gen messaging for consumers and businesses.

With this exciting milestone for advanced messaging in the United States, we wanted to understand just how ready the U.S. consumer market is for RCS. To do so, we conducted a series of focus groups with dozens of U.S. consumers to understand their current messaging habits, willingness to engage with brands via RCS and thoughts about the operator as an RCS app provider.

Download our whitepaper to discover the insights from our focus groups and to find out just how primed the U.S. consumer market is for RCS.

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