How mobile operators can monetise users’ changing perception of security

A raft of recent high-profile incidents have increased anxiety around internet security.

Families and small/medium businesses are struggling to figure out how to protect themselves against this rising tide. Parents are also looking for better ways to manage what kinds of content their children access on the internet, and how much time they spend online, while businesses want more control in workplaces.

This whitepaper addresses some of the principal dangers facing consumers and businesses today.  It outlines how network operators are ideally positioned as trusted brands to offer new kinds of security-as-a-service that also allow subscribers to personalise their internet to match their own preferences and values.

In addition to boosting customer loyalty, operators that offer these new security and personalisation services can potentially benefit from various business models to boost ARPU.

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