Ambitious Chinese smartphone maker OnePlus is set to miss its target of selling 1 million units in India, but “not by much”, according to a Reuters report.
Apparently the company’s products are not the problem, but instead supply chain issues have limited availability. Plans to begin the manufacture of devices in the country have also been pushed back, due to certification issues.
The availability of locally-made devices will also benefit the company by avoiding the import tax paid on products brought in from overseas.
OnePlus has long used an “invitation” scheme to support its launch of new products, with inventory management having been cited as one of the benefits of this approach.