As its rival vendors used their pre-Mobile World Congress press conferences to unveil their latest high-end smartphones, Huawei instead chose to focus on wearables, including its move into the smartwatch space.

After unveiling Huawei Watch, Richard Yu, CEO of Huawei’s Consumer Business Group, initially focused on the design of the device, noting that rival products are “more like gadgets, not like classical watches”.

The Android Wear powered device has a round sapphire glass screen, with the executive stating that the 286 pixels-per-inch display oustrips rivals such as Motorola’s Moto 360 (205 ppi) and LG’s G Watch R (247 pixels per inch).

It also includes 6-axis motion sensor and heart-rate monitor.

But the device, which will be available in gold, silver and black, will not launch commercially until “the middle of this year” – and no pricing guideline was given.

Also showcased at the event was an update to the Talkband B1 combination wristband/Bluetooth headset unveiled by Huawei here last year – which the company said generates “much higher” customer usage compared to other smartbands.

Talkband B2 has been slimmed-down and offers a “more business like professional design”. Available with black, white (both €169) and gold (€199) finishes, it is due to be available by the end of April 2015.

And Huawei also showcased its Talkband N1 headset. In addition to offering voice call features, it has 4GB of embedded storage good for 1,000 songs.

The design also means the earbuds can be transformed into a “fashionable necklace accessory”.

Priced at €119, availability is scheduled for May 2015.