It has only just come to light that Google acquired a startup called Agawi last year, The Information revealed, a technology platform company focused on low-latency streaming of apps from the cloud to mobile devices.
Agawi’s technology lets consumers use and stream mobile apps over the web without downloading them.
This could potentially enhance Google’s app search by letting users search for and preview apps.
Agawi had focused its efforts on gaming and developing ad units where games could be played from within ads but the technology could be used for different kinds of content.
The Information described the move as part of Google’s “battle to erode the importance of apps” and get people back on the web.
While a TechCrunch report argues that Google is doing well with its Play Store, home to over 1 million apps, it admits that most of its revenue is from web search ads.
Apple recently said its Spotlight Search will offer in-app deep linked content and this could threaten Google as it means users can find content within apps without having to search on Google or the web in general.
Google has, however, improved its own own deep-linked apps service: 50 billion links within apps are indexed to be searchable online, and 100 apps have been integrated into Google Now.
For now, all the company is saying is that “the Agawi team has joined Google. We aren’t sharing other details”.
Earlier this month Google launched App Invites to help developers “increase their reach, deep link new users to custom experiences, and tap into users’ device and Google-wide contacts as a source to drive referrals.”