Google said it will be withdrawing a service that enables merchants to sell digital goods using its mobile wallet from 2 March next year, according to a post on its developer website.
“When we first launched Google Wallet for digital goods, we wanted to make it simple for users and merchants to buy and sell online. The industry has matured a lot since then, providing a number of alternative payment solutions to choose from,” the post read.
Google also said that Google Wallet buyers will not be proactively notified. It has told developers that if they don’t remove integration before the March 2015 date, buyers will get an error message when trying to check out.
“To preserve your user experience, we highly recommend removing your integration and migrating to another payment processing solution as soon as possible,” it added.
While users will no longer be able to buy from online merchants, they can still make in-store purchases and buy content from Google Play as well as make in-app purchases in Android apps.
In April, Ariel Bardin, VP of product management with Google Payments, said that the search giant has no intention of giving up on its slow-growing wallet service or mobile payments more generally.
A month later, a media report said Google is experimenting with ways for Glass users to send money using its wallet through voice commands.
What’s more, Apple Pay, which hit a million users in the first three days of its launch in October, may have actually encouraged the use of Google Wallet, by raising awareness of mobile wallets and NFC-enabled smartphones, according to some reports.