Google cites mobile growth in strong Q2 – Mobile World Live

Google cites mobile growth in strong Q2

17 JUL 2015

Google announced solid results for the second quarter of 2015, which it said reflected growth across a range of products, “most notably core search, where mobile stood out, as well as YouTube and programmatic advertising”.

Ruth Porat, CFO, said in a conference call that “we continue to close the gap between mobile and desktop search monetisation”, and that with regard to mobile, “we’re pleased with our ongoing progress resulting from our focus on user experience, ad quality, and online-to-offline commerce initiatives”.

And while YouTube delivered “substantial growth in user engagement globally”, this was “particularly on mobile”. Watch time via this channel has more than doubled year-on-year.

More Google searches now take place on mobile devices than PCs in ten countries, including two of the company’s largest – US and Japan. This was linked with “immediacy and action”, with 30 per cent of mobile queries related to location.

Also noted in the call was Google Play games, which has added “more than 180 million new users in the past six months and continues to be one of the fastest growing mobile gaming platforms in history”.

On a group level, the company reported a net income of $3.93 billion, up 17.3 per cent year-on-year, on revenue of $17.73 billion, up 11 per cent.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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