Popular foreign games in China which use Google in-app billing are missing out on potential revenue, according to a recent report published by Wandoujia, a Chinese Android app store.
To illustrate the point, Wandoujia highlighted Supercell’s hit, ‘Clash of Clans’, which notched up 206,000 monthly downloads in October. It’s the top new game on Wandoujia’s platform.
However, not a single user can purchase “gems”, the in-game monetisation currency.
Wandoujia said ‘Clash of Clans’ asks Chinese users to install the Google Play Store, but then denies the validity of their Google accounts.
Wandoujia estimated more than 70 per cent of Android smartphones in China lack Google Play services.
“Games lacking a Chinese payment system not only miss out on potential revenue, they also leave Chinese players locked out of premium game content and feeling frustrated,” the report noted.
Other popular games, such as ‘Mini Motor Racing’ and ‘I’m MT’, do offer Chinese players a variety of methods for purchasing in-game content.
Payment options, said the report, include paying via a carrier like China Mobile, using a debit card, or through a payment platform like Alipay.