Globe brings back ‘free Facebook’ in fight with rival

Globe brings back ‘free Facebook’ in fight with rival

03 OCT 2014

Philippine operator Globe, a pioneer of zero-rating access to Facebook and the internet to woo users, is bringing back the offer in response to rival Smart’s own initiative.

Globe announced it will progressively rollout ‘free’ access to the social network and web browsing across its entire base starting today (3 October). The process will be complete by Sunday (5 October). Its earlier offer launched in October 2013 and ran until end-April 2014.

The new offer, which has no daily cap, is open to all its subscribers and lasts until 30 November.

The move follows rival Smart’s own offer this week of ‘free’ mobile internet to all its prepaid subscribers until 30 November.

Smart’s offer is capped at 30MB data daily and users are prohibited from using their ‘free’ data for P2P, streaming, messaging and VoIP services. Web browsing (including Facebook) is included.

In an update, Smart expanded the offer to its postpaid and broadband users, in addition to its prepaid ones. It is also extended the deadline to 5 January. This update came just before Globe’s Facebook news.

Globe and Smart are by far the two largest operators in the country. According to GSMA Intelligence figures, they have 43 million and 69 million mobile connections (Q2 2014 figures), respectively.

Along with Paraguay’s Tigo, Globe was a pioneer of zero-rating access to Facebook and the basic internet in an effort to woo first-time users.

Author

Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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