Fuse Powered, the company behind a monetisation platform which helps developers optimise in-app purchases and ads, unveiled a “player-centric engine” it described as an industry-first.
The technology enables mobile game publishers to segment players in real-time by analysing in-game behaviour, such as the level they are at and their spending patterns, and make targeted offers based on this segmentation.
“This new one-stop solution provides developers the opportunity to deliver the right offer, to the right player, at the right time, whether it’s a targeted in-app purchase offer, rewarded video or an ad,” the company said in a statement.
“Fuse does all the work to deliver the highest eCPMs for every ad space, allowing developers to fully control ad monetisation and network priorities,” it added.
CEO Jon Walsh believes that the mobile game industry makes $20 billion in annual revenue but has the potential to bring in $50 billion.
“The handful of companies that have built an in-house monetisation platform are dominating the industry and generating billions,” he said.