Thailand’s three largest mobile operators – AIS, dtac and True Move – have joined together to fight new regulations that set a price limit on 3G and 4G services.

The three companies called on the country’s telecoms regulator, the National Broadcasting and Telecommunications Commission (NBTC), to revise its recently announced price caps, the Bangkok Post reported.

The NBTC set 3G price caps at THB0.82 ($0.023) per minute for voice service, THB1.33 per SMS and THB0.28 per megabyte for data services, while the 4G limits are THB0.69, THB1.15 and THB0.26 respectively.

Narupon Rattanasamaharn, an SVP at dtac, told the Post that the price caps “diminished the development of service packages” and noted that the market is already highly competitive “without having unnecessary measures to control the market price”.

He went on to say: “Enhancing operators to create a variety of innovative service packages will better promote the development of the country’s mobile industry. Tariffs in Thailand are among the lowest in ASEAN.”

A representative from AIS said the regulator should promote the quality of mobile service and wide network coverage, instead of price competition, the Post reported.