Telia Carrier rebranded to Arelion, marking a major move to shake up the business after it was established as an independent company following its separation from Swedish operator Telia in June 2021.
Telia Carrier said the brand reinforced its goal to provide global services to the world’s largest operators, offering connectivity on more than 70,000km of optical fibre.
Arelion stands for “world-class customer care and premium global connectivity”, it explained, with the brand developed after it commissioned a consultancy to survey top operators and enterprise customers about “business drivers that impact connectivity partner selection”. After conducting “rigorous internal and external research” the new brand was created, it added.
The rebrand marks complete separation from operator Telia, which sold the unit to investment company Polhem Infra for SEK9.4 billion ($1 billion).